TAP IN × CREATORS — THE PLAYBOOK

Don't make an ad. Make a reel.

Four simple ways to put Tap In in content you'd post anyway — built to grow your page, not just ours.

FYI

Don't worry about the product demo. You don't need to film a perfect in-app clip — we can provide those for you. Just focus on your part and we'll drop in the polished demo footage.

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Follow
Why be on Tap In

More than a following.

Get paid

Monetize your skills

Book privates and seminars — turn your following into real income.

Inspire

Move your audience

Turn watchers into training partners — get people off the couch and onto the mats.

Rep your room

Elevate your crew

Put your gym on and shout out the partners and coaches who built you.

Track it

Own your progress

A running record of what you're drilling, how it's going, and how far you've come.

The four plays

Pick your angle.

01

Global Map

Gyms, classes, seminars and tournaments — anywhere you are.

Gyms · Seminars · Tournaments 02

Train With Intention

Log what you're working on and shout out the crew.

Recap · Community 03

The Receipts

Show your training stats — sessions this week and month.

Insights 04

Drop Your Card

Share your athlete or coach card to your story.

Profile
The only rule

Lifestyle first. App second.

Nike doesn't sell shoes. It sells the runner you want to become. Same move: lead with the round, the travel, the obsession — and let Tap In show up as the quiet thing that makes it easier.

Keep the app to a 2–3 second beat. If it feels like a commercial, scrap it. If it feels like your Tuesday, post it.

The breakdown

Every play, step by step.

Watch the example, then make it yours.

01
DISCOVERY · MAP

Global Map

The hook

"Wherever I land, I'm two taps from a gym, class, seminar or tournament."

The pain point: You're somewhere new — or just curious what's near you — and no idea where to train. Gyms, classes, seminars, tournaments: the map answers it instantly.

Shot list
  1. Open Tap In — pull up the global map.
  2. Zoom into your city — or anywhere you're headed next.
  3. Tap the pins — gyms, open mats, classes, seminars and tournaments, all in one view.
  4. Tap into the one you want. Ten seconds, done.
  5. Push the doors open — one clean clip of the round.
Caption
found a mat in a new city in seconds 🗺️ @tap_in_bjj
Why it works for you

The map is the fastest way to get Tap In — the whole world of training at a glance. Travel flex and pure utility in one.

Example visual
▶Add your clip9:16 · 5–15s ideal · muted
02
RECAP · COMMUNITY

Train With Intention

The hook

"I stopped just rolling and forgetting — now every session has a plan."

The pain point: You sweat, you roll, you forget it all by next class. Training with intention — and tagging the crew — is what makes it stick.

Shot list
  1. Open Add Notes after class — Gi or No-Gi, log it while it's fresh.
  2. Tag who you rolled with — shout out your training partners.
  3. Log how it felt + your rounds — 7 rounds, feeling unstoppable.
  4. Watch your insights build — your split, top partners, total mat time.
Caption
training with intention hits different 🥋 s/o the crew @tap_in_bjj
Why it works for you

Marks you as a student of the game — and tagging teammates gets reshares every time.

Tag your partners + rounds
Add Notes — tag training partners, log rounds and how you felt
See your training add up
Insights — Gi vs No-Gi split, top partners, total rounds
03
INSIGHTS · CONSISTENCY

The Receipts

The hook

"Let's see how many times I actually trained this month 👀"

The pain point: Everyone says they train hard. Your Tap In stats are the proof — consistency is the real flex.

Shot list
  1. "Let's check the damage" — open your training insights.
  2. Sessions this week, this month — let the numbers fill the screen.
  3. React to the streak: "20 mats in 30 days — we don't stop."
  4. See who else is tapped in — tag the crew putting in the same work.
Caption
the mats keep receipts 🧾 20 sessions this month @tap_in_bjj
Why it works for you

Consistency content always hits — a humble-flex that inspires followers and shows the app tracks your grind.

Example visual
▶Add your clip9:16 · 5–15s ideal · muted
04
IDENTITY · SIGN-UP DRIVER

Drop Your Card

The hook

"This is my card on Tap In 🪪 — here's where you find me."

The pain point: People always ask your rank, team, gym, what you teach. Your card answers it in one tap.

Shot list
  1. You on the mat or repping team gear.
  2. Open your athlete or coach card — rank, team, gym, lineage.
  3. Show it off — the stats grapplers actually care about.
  4. Hit share — your card straight to your story.
  5. "Come find me" — coaches: "come train with me."
Caption
my Tap In card 🪪 come train with me @tap_in_bjj
Coach cut: "if you've wanted to roll with me, here's where I'm at."
Why it works for you

The cleanest sign-up driver here — one tap to follow you or book your class.

Example visual
▶Add your clip9:16 · 5–15s ideal · muted
★ For coaches — get paid

Your card is your storefront.

It's where grapplers find you, see your rank, rates and record — and book you in one tap. Share it once and it works around the clock: more privates, more seminars, more money — zero back-and-forth in the DMs.

How to share it
  1. Open your profile — tap your coach card.
  2. Hit share — drop it on your story or send it direct.
  3. They scan the QR — instant booking, no hassle.
Your coach card
Tap In coach card example
Keep it clean

Do

  • Film it the way you'd actually do it — messy, real, sweaty.
  • Name the pain point in the first two seconds.
  • Let the app be a 2–3 second beat.
  • Tag @tap_in_bjj and your training partners.

Don't

  • Read a script or list out features.
  • Point at the screen and narrate the UI.
  • Make it look like a commercial.
  • Save a big "ask" for the end.
What's in it for you

You post anyway. Now it counts.

01

Content that performs

Pain-point hooks and tag-bait built in — made to be saved and shared.

02

You're early

Your name on the app the whole sport is moving to — before everyone else.

Got your own concept? Even better.

Tag us, use your link, and send us the reel. The best ones get reposted to the whole community.

@tap_in_bjj tapin-bjj.com